Advertisements

Indala

At first when you read this advertisement it is somewhat unclear of exactly what they are trying to sell. I had to read the advertisement a few times to really understand what they were trying to say. I think it is a bad advertisement, because when people are looking through magazines they don’t want to have to read a paragraph over and over again to understand what they are trying to say. Also I think they should have used a better picture or maybe a couple of pictures to make it more clear as to what point they were trying to get across. The picture they used is not eye grabbing, and I believe that most people will skip over an advertisement if it is unclear and does not grab your attention when flipping through the pages.

http://www.indala.com/images/indala_ad.jpg




Cycle Victoria

This is a much better advertisement, it is very clear by looking at it as to what exactly they are trying market. It is obviously a bicycling club, which is located in Victoria BC Canada. It is also very good because they give you a lot of information but not too much, so that you will be interested enough to go look up the website online or even inquire to a representative to get more information. I also like the choice of picture they chose, because it has to do exactly what they are trying to market, and it makes it easier for readers to flip through pages and see exactly what the ad will be about. Overall I believe this is a much better advertisement and I think the marketers did a good job while making the ad and I think they would be more successful then the previous ad.

http://www.cycletourism.com/cycletourism_images/admat.jpg